The Impact of Occupational Safety and Health Program and its Culture, as well as Zero-Accident Implications on Company Reputation for Gig-Workers
Keywords:
Gig-workers economics Occupational Safety and Health Zero Accident company's reputationAbstract
Every worker certainly wants to improve their economic situation, and one aspect that supports this improvement is the reputation of the company where the gig worker is employed. The novelty of this research is that it discusses the relationship between Occupational Safety and Health (OSH) program and its culture, as well as the implications of Zero Accident (ZA) awards for the implementation of the OSH program, which shapes the external perception of companies that improve the economy. The purpose of this research is to discuss the relationship and influence of these three variables on the reputation of companies that employ Gig Workers. In this case, a quantitative research method that tests several hypotheses based on the results of a questionnaire administered to 25 companies that employ gig workers which use a contract system. Hypothesis (H)1: The OSH program, as outlined in government regulations and internal company regulations, has a significant positive effect on company reputation. H2: The OSH program also has a significant positive effect on implementation, as seen in the achievement of the ZA award. H3: gives a significant contribution toward OSH culture which is formed OSH requirements implementation such as having a positive effect on implementation, as seen from the achievement of the ZA award. H4: gives significant contribution toward OSH culture such as having a direct positive effect on company reputation. And H5: also is significant, which turns out that OSH awards in the form of ZA awards, can be described as evidence that the company prioritizes safety in order to shape the external view that working there is safe and comfortable. This can be proven from the calculation results t count = 6.359 > t table = 1.979 with an influence of 24.7%. Gig workers can focus on improving the company's reputation, which can have a positive impact on the workers' economy. The results of testing the implementation of OSH program really had a positive and significant effect on the reputation of external parties towards the company, which improved the economy of workers in the gig-workers category.
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